Who we are
The Balfour Founders Club is operated by Hush Heath LLP, trading as Balfour Winery, registered office 73 Cornhill, London, EC3V 3QQ (company number OC382028), operating from Five Oak Lane, Staplehurst, Kent, TN12 0HT. When this policy says “Balfour”, “we”, or “us”, it means this company. This policy covers the Balfour Founders Club app and membership only — our main website at balfourwinery.com has its own privacy policy.
What data we collect
- Account information — the email address you sign up with, and your name and date of birth, which the app asks for before your membership card is shown. Members can also add a phone number in Account Settings. Membership is for over-18s, so we use your date of birth to check your age.
- Profile photo — if you upload one, it is checked automatically by Google's Gemini AI service before it appears on your card. Google does not keep the photo. If you delete your account, your photo is deleted too.
- Table bookings — if you book a table through the app, your name, email, phone number, the date, time, party size and any notes are sent to Balfour's booking system, Collins.
- Reward activity — rewards you activate or redeem at participating venues, and the venue and time this happens.
- App activity — pages visited and features used within the app, used to understand how the club is used and to diagnose technical issues.
- Approximate location — the app never uses your phone's location. Our analytics record a town and country worked out from your internet connection.
- Error reports — when a screen fails, the app sends us a short error report so we can fix it.
- Venue WiFi — if you log in to venue guest WiFi through the app, your phone's WiFi address is passed straight to the venue's WiFi system. We do not keep it.
- Notifications and Wallet passes — if you allow notifications, we store a notification token for your device. If you add your card to Apple Wallet or Google Wallet, a pass is created for it.
- Device information — app version and operating system. Inside the app we do not create any anonymous device fingerprint.
How we use your data
- To operate your Founders Club account and membership card.
- To apply rewards you activate at participating venues, including via our point-of-sale partner Zonal.
- To send you transactional messages, such as sign-in codes and, if you opt in, transaction receipts.
- To send you club-related communications, where you have opted in.
- To improve the app and diagnose technical issues.
We do not sell your personal data to third parties. We do not use your data for advertising outside of Balfour venues and the Founders Club.
Who helps us run the club
- BoldThings — builds and runs the app for Balfour.
- Zonal — our tills, so rewards can be applied at venues.
- Collins — table bookings.
- Amazon — sends our emails.
- Google Gemini — the automatic profile photo check only.
- Ubiquiti — venue guest WiFi.
- Apple and Google — notifications and Wallet passes.
How long we keep your data
We retain your account data for as long as your account is active. If you delete your account, we anonymise your personal information straight away, except where we are required to retain records for legal or tax purposes.
Your rights
You have the right to:
- Access the personal data we hold about you.
- Correct inaccurate information.
- Request deletion of your account and associated data.
- Withdraw consent to marketing communications at any time.
- Switch off usage analytics at any time using the Analytics switch in Account Settings.
Request data deletion
To delete your Founders Club account and all associated personal data, sign in to the app and use the delete account option in Account Settings.
Go to account settings →